Mexican ice cream normal to Paleterias saw survive after modinha

The Mexican palette already out of fashion a long time ago and many businesses closed (consulting estimates that 60% broke). The survivors had to move to try to remain on the market.
The palettes have won regional flavors and came to share space on the menu with partners--some, like ice cream and popsicle, and others less so, such as fondue and waffle.
Mate and terere
The partners Timothy Klich, Alisson Pietrala Chincoviaki, Bedenarosk and Vera Claudinei Know began to sell palettes in franchise model in 2014, in São Mateus do Sul (130 km from Curitiba), but, after the break-up of the contract, decided to create a brand: Hey! Delights.
"We already had the notion from the beginning that it needed to diversify. We decided to take advantage of the fever of the palettes, but, at the same time, we invested in popsicles and ice cream. We know that the ice cream consumption grows every year, "said Klich.
Picóles and mass ice cream together account for 60% of revenues, and palettes stay with the rest. The estimate is that they keep losing ground and stay with only 20% of revenues. "We found that one product was not enough to keep always in high production," says his partner.
In addition to the traditional options, the Hey! Bet on typical local flavours delights, as chimarrão (made from yerba mate). A partnership with producers of São Mateus do Sul ensures the supply of yerba mate for the production.
Today, the network has 120 outlets (refrigerators) in the States of Paraná, Santa Catarina and São Paulo. Until September, the forecast is that 150 new points of sale (refrigerators) are open. The investment is part of preparations for the warmer season.
Between October this year and March 2017, the forecast is Bill R$ 2,000,000, says the Manager. He did not disclose the profit.
Entrepreneur '' celebrates '' end of the fever
In São Luís (MA), the Palette is celebrating the closing of franchises. "Competition has diminished, and our sales are always increasing," says owner Diego Roberto Maciel conception.
The factory came a little over a year ago, at the height of fashion, with the idea to bring the product to a wider audience. "The franchises were in malls. We wanted to put the palettes in points closer to the final consumer and scattered throughout the city. The end customer saw that there are cheaper and more accessible. "
The first step was to decrease the size of the product, typically 120 grams, to 90 grams. Bacuri mousse and tapioca, cajá make up regional flavors options.
An advantage in the region is that you don''t have to worry about the winter. "The advantage for this is being hot all year. So, we don''t have to worry about the cold. For us, July is a good time because of the holidays, "he said.
In all, the Palette has 50 points of sale (refrigerators) and expects to reach 80. The partners also study investing in ice cream. "Our freezers are next to major national networks, which shows that the product has been very well accepted," says. The partners have invested 200,000 R$ to open the business and earn between 20000 and 30000 R$ R$ per month. The profit was not released.
Waffle becomes star in paleteria
In December 2014, Angelo Mantovanini assembled with a friend a factory and a palette store in Birmingham, in the East zone of São Paulo, the Paleteria Paulista. It was the heyday of the palettes, but had to face the winter.
"Turnover fell 50%: from 120,000 monthly R$ 60000 R$. And was increasing the number of competitors. Many opened in excitement, with a palette of poor quality, which hurt the market. "
The solution was to include winter desserts on the menu, like fondue, petit gateau, brownie and waffle. Of pallets factory was adapted for the production of new recipes, and staff were trained to prepare them.
"Currently, they outnumber the palette. To give an idea, the waffles were responsible for 25000 R$ in the last three months, "says Mantovanini. According to him, the company making the 45000 40000 R$ R$ per month during the coldest and hottest us 60000 R$. The profit is 20% of revenue on average.
The company has a physical store and 25 points of sale (refrigerators). The distribution in other points of sale ensures extra billing of 20000 R$ in summer and 5,000 R$ in winter.