20,000,000 of PET bottles transformed into fashion

Of residue to the fashion world, the PET bottle became raw material and, today, is present in the collections clothing thousands of consumers across the planet. Used by the Group Malwee, one of the leading companies in the country, the yarn produced from this material was inserted in the productive process in 2011. Since then, the company has turned fashion PET 20,000,000. If placed side by side, the amount of bottles is equivalent to 6,800 kilometers: round-trip distance of group unit in Jaraguá do Sul/SC until Pacajus/EC.

As comfortable as a traditional piece, garments made with polyester wire from the plastic containers are similar to conventional. The variety of parts developed in the group is large and Malwee collection autumn-winter of 2016 brands include nine different models. All the clothes are created from the analysis of the company''s team, which is in line with the fashion trends.
With only a 600 ml PET bottle you can make an adult t-shirt and, with four, a long pants. Each piece made a bottle of nature and represents a step towards more sustainable future. To further strengthen this project, Malwee group has developed partnerships with suppliers involving more than 50 entities that collect and separate the bottles by color to pressed and processed into wire-free.

Inside the factory, the production process is the same and does not generate any additional cost to the company. The PET bottle transformed into raw material combines with cotton yarn or cotton fibered equals a new piece so comfortable and beautiful as the traditional. With texture, cut and trim similar, the detail is on environmental awareness.

Sustainable fashion

The use of recycled raw materials is part of the DNA of Malwee Group, which aims to engage the public to embrace responsible initiatives with nature and society. The commitment to the environment and the conscious consumption is part of the company''s history that, in 2015, launched the 2020 Plan and formalized the company management for sustainability throughout the value chain.

Innovation and consumption

To meet the expectations of consumers, Malwee Group invests increasingly in innovation. Based on the concept of Open Innovation, the company has entered into partnerships with universities and research centers in Brazil and abroad to study and develop new technologies and innovative and sustainable processes in fashion. This work born innovations such as the use of pet fabric, biodegradable mesh and fibered cotton. In addition, in 2014, the company was a pioneer in the domestic market by launching the jacket with wearable technology, which-through controls on the sleeve-enables playback of songs and understanding connections in smartphones.

About the Malwee Group

With 47 years of existence and 10000 employees, Malwee Group is one of the leading sets of Brazil and performs the management of brands: Malwee, Malwee little Brazilians, Affectionate, Puket, Scene, Anyway, Wee!, Releases, Zig Zig Zaa and Mercatto. Stands for pioneering and remarkable performance in the field of sustainability, incorporating innovative technologies and processes from the reuse of PET bottles as raw material, to reuse up to 200,000,000 litres of water per year in the production process. The Group has 8 manufacturing units, 40000 multi-brand sales points and more than 350 single-brand stores.