Campari unveils new packaging for its brand of vodka

As part of its global actions and targeted alignment for a premium positioning, SKYY Vodka presents a new version of his famous cobalt blue bottle.
The new package features a more modern and sophisticated design, with a straight shoulder and silver cover.
The product maintains the volume of 980 ml and continues with the same taste and the same quality of high international standard, with 40% alcoholic grading, as well as around the world.
"SKYY Vodka wants to deliver more value to the consumer. To do that, we need to start with the bottle. The change is clearly positive consumer understanding, who realizes the bottle as premium, "says Marina Santos, marketing director of Gruppo Campari from Brazil, responsible for manufacturing and distribution of the drink in the Country.
The brand follows the premises of its creator, the American Maurice Kanbar, who decided to raise the quality of vodka to another level and developed an innovative method of filtration and distillation, achieving superior results with a high degree of purity. The cobalt blue packaging, a reference in the world, is inspired by the sky of the city of San Francisco, where she was raised.