Brazilian technology spending should fall 17% in 2016

The market of technological items must earn $ 20 billion this year-17% less than in 2015, according to GFK''s projection. With the economy in recession, the sector, including smartphones, tablets, TVs and others, should not recover in 2017, when the downturn in sales may reach 3% before 2016. "This is a market that depends a great deal on credit and consumer confidence to grow. With the economy weak, everything becomes more difficult and the consumer contracts expenses, "explained Claudia Bindo, new business Director of GFK, on Tuesday (28/06), during the 6th Edition of the BR Week (Brazilian Retail Week), retail industry fair held in São Paulo.
In the first half of this year, the computer items were the ones who presented a higher drop in sales volume. No less than 33%, in comparison with the same period in 2015. Following are the products of telephony ( -30%), air conditioning ( -27%), followed by electronic ( -21%), white ( -16%) and finally the laptops that had 14% retraction. In the total market, the volume of sales fell 24%, according to the GFK study.
Largest payment deadline
Given this scenario grows the importance of the shops offer deadlines for payments above 13 plots, especially in deals announced. "This is a way to retailers ensure sales", said Claudia, of GFK. Not by chance, the participation of online sales channels has advanced. "The public the demand because they offer the most competitive prices in categories that attract an audience," he explained. In General, however, the average price in e-commerce is 59% greater than the physical stores due to the expanded assortment.
Online advance sales Currently, the e-commerce in Brazil presents a participation in durable goods sales similar to that of developed countries. Between January and April this year, was responsible for almost 20% of sales in value. Between the main factors of Brazilian consumer''s decision to buy Brown, white line items, in addition to articles on photography, telephony, computers and laptops on the internet are: fast and secure payment, special offers price, delivery speed, without charging shipping service, good product description on the website.