São Paulo-With increased competition and prices in the capital, the malls are coming to smaller cities.
Last year, 67 percent of the openings outside of large cities, according to the Brazilian Association of Shopping centres (Abrasce).
Due to the economic crisis and the reduction in consumption, the pace of openings slowed. In 2015, were 18 new ventures, against 25 in 38 in 2013 and 2014.
Even if the malls are reaching regions still little explored, the Southeast concentrates most of the developments (54%) and investment in new units (46%).
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