Owens Illinois and Bodebrown launch video showing the production of the brewery''s bottles

The Bodebrown, one of the most award-winning brewery in South America, has just released the video '''' the birth ", in which it presents the process of making your new bottles, developed by Owens Illinois (O-I), the largest manufacturer of glass containers in the world. The bottles are designed to reinforce the concept of exclusivity and premium features of the product.
Owens Illinois has developed for the Bodebrown unique bottles 330 ml with large differential design. Since the first prototypes to the final product, the project lasted about a year. According to Daniel Amaral, Manager of Marketing and innovation of the O-I, the exclusive bottles come with unusual features in packs of beer, as the coat of arms embossed mark on the neck and the name on the base, both written in the glass itself. "This was only possible due to the innovative nature of the Bodebrown and the confidence that you have placed in us," says Amaral.
"The birth" chronicles the journey of raw glass by machines, painting and finishing up the packaging. It translates the brewery care to achieve an unforgettable sensory experience to consumers. "We want to show the making of a craft brewery production and refining in Bodebrown in all stages of the process," says Renan Molin, brand director of Bodebrown.
Second Samuel Chandra, founder of the brewery, the Bodebrown want to mark this new phase of craft beer in Brazil with high-impact actions and the partnership with the-I was essential to the viability of this project. "The unique bottle and the Handmade model 500, also manufactured by O-I to provide control of collar, are big bets to differentiate our product on the market. We are very excited with this news, "says Cavalcanti.
The exclusive bottles and the Handmade model 500, the standard line, will be presented at events pocket along the 2016 across Brazil. The expectation is that, next month, all points of sale are already with the new packaging.