In the Palm of your hand

Millenials generation consumers, young people from 20 to 35 years, brings new habits and behaviors that impact directly the packaging market for food and beverages.
The first to be born with the internet and grow in a globalized world are consumers who ask for novelty, ease and agility, global study conducted by as Goldman Sachs and released by Tetra Pak.
The survey points out five basic attributes required for generating Millennials to products chosen for consumption: the aspect of packaging, easy handling and transport, practical to drink and eat directly from the package and that it can be closed again and sustainability.
This consumer demand the use of individual packaging aseptic carton to drinking out of the House. Are solutions able to satisfy the wishes of portability, strength, sustainability and quality of life pointed to by most respondents.
Even without citing numbers, Luiz Calabrese, Alcoa''s shopping area, in the supply of aluminium for the production of aseptic carton packaging, points out that the individual packages, portion packs, experiencing strong growth in Brazil come as a function of new consumption habits. "Many products are bottled in this packaging, the dairy drinks the main volume. Other important applications are natural juices, coconut water and chocolate, "he says. "Portion packs offer agility, mobility and quality of life".
From the composition of paper, polyethylene and aluminium blades, the aseptic carton offer convenience, conservation of the product, and still are recyclable.
Aluminum, second Calabrese, represents 5% of the weight of the package and have a fundamental role, mainly as light and odor barrier. Aluminum sheets supplied packaging developers have 6.3 μm thickness (less than a strand of hair) or 9 μm.
"The carton packs represent a revolution in the packaging and food protection. Revolutionize also logistics chain from the factory to the consumer by the optimization in transportation and storage. The exemption of refrigeration and the long service life of the packaged products are also important factors to reduce energy consumption and food waste, "Calabrese.