Grows more than 21% the number of virtual shops in Brazil

The research analyzed about of 10.5 million websites across the nation pointed out e-commerce trends related to topics such as security, payment methods, adapted to m-commerce and, of course, social networks. However, the data show that, while the traditional closed more than 80 1000 stores in 2015, the number of online stores in the country grew up 21.52%.
"It is important to identify the change in the market and the industry is essential to achieve success. Today we see a big change in national retail; the virtual stores are investing in site security, platform, conversion, SEO, and of course the aftermarket ", details the Yourviews CEO, Fernando Shine.
The increase in interest rates and the decrease of the income of consumers impacted directly on sales of Brazilian trade, which closed the year at 4.3%, biggest drop since 2001. Against this backdrop, online sales have risen by 15% over the same period, according to the IDG News Service.
To meet the increasing demand effectively, the e-commerce increasingly invest in security and payment methods. Other research confirms the information, revealing that the primary concern of consumers (more than 51%) by buying online is with security.
Already the research done by Yourviews, with more than 150 stores, points out that 92% of consumers trust recommendations made by your friends in time to implement the online shopping. Those customers who engage with reviews buy 33% more than other users.
According to the data, up to 38% of consumers who make a question end up closing the deal. Last year the average ticket of these stores was around 312.18 R$. "We decided to monitor consumer behavior within these platforms, we study the way evaluate the products and the stores and tried to convert these data into measurable results for the client. These side dishes allow the merchant market expand their communication strategies and improve its services, "he explains.