The constant concern to reach the ideal balance in the operation has been one of the main agendas of the network, which has always focused on the professional public and recently went to live on a large scale with the domestic public. In an interview with Rotating News Portal, Jose Novaes, regional director/SP, noted this work and the goal of the Assai be able to satisfy the consumer, however, without affecting the main target of the stores, which are the merchants.
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