Christmas at Malls-Brazilians Participate less than Promotions

The percentage of consumers that participated in some Christmas promotion conducted by Brazilian malls fell 25% in 2015 in comparison to 2013, according to IBOPE. The study reveals that the fall of participants is higher among women, people from 24 to 34 years and between consumers of class C. "this is another example of the difficulties through which passes the retail. In malls, the flow of consumers in December dropped to 4% compared to previous year. With fewer people in the hallways, fell also sales and average ticket, affecting customers '' participation in promotions ", says the Executive Director of IBOPE intelligence, Márcia Soles.