UBE promotes dissemination of exclusive search Toledo associated trends & eating habits

The UBE promoted at its headquarters the presentation of the latest research on eating habits, produced by Toledo & associates. The event was one of the actions of the Food Committee OPENS (Brazilian packaging Association), coordinated by Carlos Catarozzo, business development manager of UBE Latin America.
The research, which is in its third update, identifies the main changes in the food court in Brazil in the last decade, and designs its impact on consumption of products and packaging. According to Maria Aparecida Amorim de Toledo, Toledo planning Director & Associated, one of the main findings is that class and is disappearing in the country. "Roger that, we have to talk to the other classes and watch the behavior of consumers in various life cycles: 17 to 24 years, 25 to 40, 41 to 55 and 56 to 70."
Another relevant point is that the man is the new character in food consumption. "In addition to the purchases, he has also been responsible for food preparation at home." Food away from home also has recently changed: going to restaurants has decreased and the families have opted for differentiated occasions as the picnic. In 2011, meals outside the home had a 70% stake and today went to 63%. In this case, the portability of food becomes crucial and this attribute is guaranteed by the packaging.
On the current crisis, families are also eliminating unnecessary items – 44% of households already cut these items – and adopted new strategies, especially the change of brands (78%) and visits to atacarejos (which grew 25% and that in the 2005 survey were not cited). 38% of households will also more often to the grocery store. "The order within the households is save and practice shared economy, with a strong participation of young people in decisions."
"With the retreat of restaurants between 30% and 35%, the current challenge is to get the food service in the House. This is why we see a high so of Rotisserie in supermarkets, for example, "recalls Maria Aparecida. According to her, this is another huge opportunity for the packaging industry. And with this opportunity, it''s practicality, another basic item of current consumer and which has led the category of frozen food to triple sales in the last 10 years.
"We''re dealing with an active and not passive consumers which shall produce information on what consumes on the highest connectivity." And despite the crisis, Maria Aparecida says the research indicates that the consumer has a strong link with feeding and increasing interest for gastronomy. She also sees the power industry as a job opportunity and to undertake (have your own business). "The consumer Definitely bet in the food industry."
In summary, the main trends are: Healthfulness, pleasure, sustainability, food security, connectivity, convenience and suitability to the budget. The food, by the optics of aesthetics, is also trend. "The consumer aspires to a practical and healthy food, so much so that 48% of consumers interviewed 3,500 more see the frozen like healthy."
Specifically in the case of packaging, the Toledo identified as trends: more information, expiration date, traceability of origin, more formats and greater agility in consumption, focus on single size use, avoid waste of product, environmental preservation, and reinterpretations of packaging for the food service.
And as the word of the moment is not "talk", but "click", social networks are a great opportunity for the industry to show its value and propagate their attributes. And for these consumers, the quality is associated with the brand, the freshness, the form of product display and, of course, the packaging (80%). "This is reflected in the growth of the habit of reading labels was 16% in 2011 and today is 28%; and 46% for consumers with dietary restrictions. Among the most reliable brands, Nestlé, Sadia are cited and Danone.