P&G sells 43 Coty beauty brands for $ 12.5 billion

The P&G, owner of the Pantene and Ariel, announced on Thursday (9) that agreed to sell 43 of its beauty marks to Coty for 12.5 billion dollars (about 40.5 billion dollars).
The transaction includes labels of the line of professional products for salons and dyes, cosmetics and fragrances to retail.
"This represents a significant step in the work to focus our portfolio in ten categories and 65 brands that best leverage the P&G in their core competencies," said the company's global Chairman, AG Lafley, said in a statement.
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A final decision on the deal hasn't been made yet, but the P&G believes that it should be closed by means of Reverse Morris Trust (RMT).
The operation would separate the segments sold, resulting in a new company that then melt the Coty and distribute papers to the shareholders of P&G.
P&G's investors would be with 52% of the combined company and Coty, with 48%. The agreement must be finalized in the second half of next year.
The sale includes brands such as Wella Koleston, Clairol, Wellaton, and perfumes such as Hugo Boss, Dolce Gabbana, Gucci, Lacoste &, bruno banani, Christina Aguilera, Ladder, Gabriela Sabatini, James Bond 007, Mexx, Stella McCartney, Alexander McQueen, Max Factor and Covergirl.
The Coty already owns brands like Adidas perfume, Calvin Klein and Marc Jacobs.
Focus on core
The expectation of sale of business P&G beauty existed for almost a year. In August last year, the company said it would get rid of 100 marks, half of your portfolio.
"We will create a company more profitable and more simple to manage and operate, so our growth will be more accelerated," Lafley said at the time.
In November 2014, she sold her battery manufacturer Duracell to Warren Buffett's Berkshire Hathaway, for 4.7 billion dollars.
In the first quarter of this year, sales of beauty products, hair and personal hygiene of P&G fell 11%. The Division was the only present fall excluding currency effects.