Harvest extends participation in the category of ham in the São Paulo market

Increased from 5.2% to 11.1% the market participation of the harvest in the category of ham in the State of São Paulo, according to data from Nielsen. High in a year after the signing of the presenter Fátima Bernardes as poster girl for the brand.
The advancement of brand happened after she change hands: the fridge Mafrig to JBS in June 2013. Since then, investments in marketing have become more aggressive. Marcelo Bridges, head of the Department of marketing at ESPM, this is one of the main weapons of the harvest to try to compete with Sadia and Perdigão. Last weekend, the harvest has struck again with a new campaign. This time, makes an Association of the letter "S", used by the main competitor in commercials, with his mark.