Hypermarcas predicts price increase in 2nd semester

-Hypermarcas predicts further increase prices of its consumer division in July, after average 8% readjustment promoted in April, said yesterday the company's Executive Chairman, Claudio Bergamo.
The Executive said in a teleconference with analysts, that the size of the increase will depend on the level at which the exchange rate to stabilize. "During the quarter we're going to have a better visibility of it," he said. Bergamo also said that the industry will pass through the full increase in the tax on industrialized products (IPI) on cosmetics.
"The whole industry will make the transfer integral of IPI value to the price of the products. In our case, the main impact is in glazes, where we are leaders, "he said.
According to the Executive, the average price of glazes sold by company is r $ 3.50, value that must be in $ 4 after the adjustments. "The impact should be small in demand," said Bergamo, believing that the effect will be greater in competitors with higher prices for the same product.
The company of medicines and consumer products announced on Friday (24) that had net income of $ 90.7 million in the first quarter of this year, practically in line with the result of the previous year. The average of analysts ' estimates obtained by the Reuters news agency was r $ 93 million profit in the period from January to March this year.
In the quarter, the company's net revenue totaled r $ 1.2 billion, an annual advance of 12.2%, and 15% in the consumer division and 16.2% on Division of farma, disregarding others. The Ebitda stands for earnings before interest, taxes, depreciation and amortization, was $ 254 million, up 3.9% on the same period in 2014.
Hypermarcas, who a year before had profit of $ 90.2 million in the period, said the result had an impact of the increase in the consumer price index (IPCA) Wide, which raised their expenses in R $ 14 million in the quarter.
The manufacturer follows investing in demand generation, offering low-cost products and high distribution capillarity, as financial report. At the beginning of the year, saw demand Hypermarcas sell-out grow about 20%, with the Division of farma advancing 19% and 20.6% consumption. In farma, the market share up one percentage point. /