What do you think the Brazilians on the cleaning product safety

Brazilians value the health and safety of children, since 85% of those surveyed for the report products for washing clothes, of Mintel, said that worries about the risk of children being poisoned by products for washing clothes stored at home. This is the highest expression of behavioral Declaration on research, when presented with a series of statements to consumers who had the opportunity to agree or disagree with them.

Concern about the safety of children is not limited to the service area. Adults fear that small are poisoned by any cleaning product, and sometimes even for food and drink. However, washing products are usually more colorful and fragrant than the equivalents for cooking. This can represent a strong barrier to products for washing clothes wrapped individually, which often resemble candy.

Surprisingly, vendors still do not satisfy this interest, and there are hardly any washing products that emphasize the health and safety of children. Child protection covers, for example, are quite widespread in Europe, but very rare in Brazil. Vendors can overcome this barrier to emphasize security placements and create devices that protect children. The production of powder detergent that is not attractive, but harmless to children, is an alternative.

Almost four out of five Brazilians would be interested in washing products with new or improved fragrances. This conclusion is based on the report fragrances for men and women – Brazil – February 2013, where the Mintel revealed that Brazilians are very fond of perfumes. According to the document, more than one in ten consumers (92 percent) uses some kind of fragrance (such as perfume, Cologne or scented body lotion).


At the other end of the spectrum, people have shown little enthusiasm for unscented products, confirming the results described above.

The same survey by Mintel shows that 82% of Brazilians prefer natural products for washing clothes with naturails ingredients. Another important thing is that
almost four out of five Brazilians, 78%, prefer "bio" products, revealing a very strong potential for placements around these three letters.

One of the questions asked respondents was whether they associated or not the word "bio" washing products that are good for the environment and with products that are good for the skin. The positive response was, once again, overwhelming: 81% and 82% of consumers stated that "Yes".

This means that Brazilians expect double benefit of biodegradable products in terms of skin health and the planet. Suppliers must develop calls for biodegradable products accordingly, reminding consumers of the many advantages they offer.