TRESemmé hair Keratin Intense line launches: more smooth and frizz free for up to 7 days ¹

Gain and maintain a smoother and hair without frizz doesn't have to be a difficult task. TRESemmé launches in September its line Keratin Intense, that leaves your hair smoother and controls frizz for up to 7 days *. With the unique technology Thermaflex ®, activated with the heat of the flat iron, new products gentle wires more rebels and provide a soft and healthy-looking hair.
The new collection includes shampoo, conditioner and treatment termoativado. In lotion format without rinsing, the treatment is largely responsible for smoother effect ¹ even after washings, leaving the hair easier to tidy and aligned – it is no longer necessary to deprive themselves of the Academy on behalf of frizz or a last minute program by difficulty in to get her hair done.
"We know that more than half of Brazil wants to have the hair smoother than the original, but also we are aware how difficult for these women achieve that smooth and keep it that way. Our goal is to provide the result that our consumers want a easy way, offering the best: quality of Salon at home, "says Marina Fernie, Director of Marketing for Unilever's hair category.