segunda-feira, 08 de setembro, 2014

Rexona antiperspirant spear which eliminates up to 99.99% of bacteria that cause bad underarm odor

Underarm odor is a discomfort that affects many women of all ages and generally create embarrassing situations for those who have. The problem is caused by bacteria present in this region of the body, which can be from 150 different types and reach over 10 million per cm² of the armpit. To avoid the problem, Rexona antiperspirant brand, the market leader, has developed antibacterial variant, which eliminates up to 99.99% bacteria causing bad odor, in addition to providing 10 times more protection.
Available on the market from this month, Rexona Women Antibacterial is available in aerosol formats (90 g) and roll on (50 ml). The effectiveness of 10 times more protection against bacteria that cause bad odor was proven in tests in vitro and in vivo where organisms reduction were evaluated after application of the product in comparison with armpits that received only SOAP.
In addition to antibacterial protection, the antiperspirant contains the exclusive Motionsense technology comprising microcapsules that are activated by body movement and offer 48 hours of protection and effectiveness against the sweat.
The female variant of Rexona Antibacterial combines citrus notes, green and fruity, with lemon, lime, Tangerine, grapefruit, red fruits, berries, ginger and musk.
"The launch of the Rexona antiperspirant Antibacterial is the result of studies to understand the different usage needs and expectations of consumers. The bad odor cause embarrassment and change the routine of people suffering with the problem. Therefore, we have developed a product that eliminates up to 99.99% of bacteria that cause bad underarm odor reinforcing brand excellence and superiority in the control of sweating ", explains Caius Arnhold, marketing manager of Rexona.
Embanews - 04/09/2014
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