Crocantíssimo WINS Edition in honor of the NBA

Crocantíssimo, snack brand of Grupo Bimbo, launches the NBA flavor Barbecue Ribs especially for the 2014 season of NBA Global Games River. Official sponsor of the American Basketball League from 2013, Crocantíssimo brings the taste of ribs with barbecue sauce, typical dish of NBA basketball arenas. The chip is on the market until December.
The launch will be available also for tasting to basketball fans that will attend the second official League game in South America, an event that will bring to Rio de Janeiro the confrontation between Cleveland Cavaliers and Miami Heat, valid for the 2014-2015 preseason, on 11 October, at HSBC Arena, in Barra da Tijuca.