Condor invests $ 2 million to modernize the line

The company invested about $ 2 million in research with consumers and in the modernization of its industrial park to make changes in the row of oral hygiene. According to the company were prioritized relevant information to consumers, creating a color-coded trademark owner and visual sophistication that conveys the quality of products. "It's been three years between surveys and the development of new packaging. We take into consideration the purchase decision tree and consumer behavior at the time of choosing a toothbrush at the point of sale, "says the Coordinator of oral hygiene products of Condor, Gerson Grohskopf.