Opened the retail sale of TVs

São Paulo, 10-the day after the defeat of Brazil by 7 to 1 to Germany in the semifinal of the World Cup, the retail trade dawned with numerous promotions to boost sales of TVs, both in stores and on e-commerce. The intention is to get rid of extra inventory that the retailers had provided to reward customers, if Brazil was champion.
The Casas Bahia, for example, promised to sell a second 50-inch TV for only $ 1 for the customer who had purchased a 60 inch Samsung TV, if the Country won the World Cup. Sought, the company did not reveal the volume of sales of TVs and what would be the leftover stocks because of the downgrading of Brazil. The product must be in the warehouse of the company.
On Wednesday, 09, TV campaigns of retailer announced the installment in ten times without interest for a list of products advertised on the day. The retailer reported that the promotion is not due to disqualification and that it is a routine in the company.
At Carrefour, the campaigns to sell televisions were very aggressive yesterday. For some models, the installment without extra charges reached 15 times. Sought, the network reported that no comments nor inventory level strategy.
The Magazine Luiza informs you that there is no liquidation because of the early departure of Brazil from contention for the Cup. Promotions that are being made currently does not have, according to the company, related to the event.
Mismatch
Although the retailers do not reveal the level of stocks of TVs, some indicators of industry and Commerce show that there was discrepancy between production and sales.
Suframa's data show that, between January and April, were produced 5.6 million LED TVs. This quantity is 65.1% higher compared to manufactured in the same period last year. According to the industry, consumer sales increased between 30% and 40% in recent months compared to the previous year.
Study done by the National Confederation of Commerce (CNC) shows that the volume of inventories of personal and domestic items that includes TVs, surpassed the sales pace in May. The volume of sales of that item grew 16.9 percent in May compared to the previous year, while stockpiles increased by 22%. "Retailers began to liquidate TVs before the disqualification and this should intensify," says economist of CNC, Fabio Bentes. The information is from the newspaper