Nespresso dream factory in the country

The Brazil has the second largest market of coffee in the world, but the version of the drink in capsules is still restricted to about 1% of homes, although growing 30% per year. In his first visit to the country as global Chief Executive of Nespresso, Jean Marc Duvoisin said estimating that the category reaches a presence of 20% in the country in the long run, under the leadership of the brand, which has two factories in Switzerland. "If Brazil grow enough, we can fight for a factory here," said Stefan Nilsson, Director of the brand in the country.