Terranova sparkling Muscatel hits the market more modern, elegant and innovative

To ensure the fidelity and the recognition of a mark young, cheerful and festive, the Core Wine Group (MWG) decided to innovate in packaging and in visual communication from the sparkling Muscat, meeting the Terranova premises of a consumer connected and connected.
Although the new label hold a few elements of the old model, to facilitate identification of the product in the gondola, their clothing became more modern and elegant. The new packaging project, developed by agency B + G, from São Paulo, may be conferred on the market later this month.
The big news of the Terranova Muscat, however, is not only your new layout, and a new digital strategy in the segment, signed by Zorzo strategic Design, which enhances the packaging as a tool for disseminating and generating competitive advantage.
Consumers can download for free the application Kernels Terranova Moscatel on Google Play, point the camera at the label and view on your smartphone or tablet, through the technology of augmented reality, the doll Moscateiro, mascot of the brand, if you take off the label, dance and interact.
Through this technology combined with the connectivity, the Moscateiro comes to life and dance a unique choreography, modeled in 3D, to the sound of a soundtrack that conveys the joy of the Brazilian people. Both the choreography as the trail were respected from research of typical dances of our country. After all, Terranova Muscatel is synonymous with feasting and celebration, so the brand association with the young audience and with the dance. Consumers will still have the opportunity to share via social networks or via SMS content, thereby establishing greater interaction with the brand, through the Union of online and offline platforms.
"The goal is to make the experience of the Terranova brand even more attractive, reinforcing the perception of innovation linked to the product. Through this technology, the Core leads to joy and festivity linked to Muscat out of the bottle, in addition to the drinking experience already known and so appreciated, "said Adriano Kernels, Chief Executive Officer of the Group kernels.
Prepared through the process Asti, Terranova is a Muscatel sparkling sweet muscatel grapes, formulated with natural, light, fruity, floral and refreshing. The first bottles of the new Terranova Moscatel to reach the market will bring about Moscateiro and explanatory tags your application.