Brazilian market for thin-screen TVs grow 39% until July

While the world market for thin-screen TVs retracted 1% between January and July this year, compared with the same period in 2013, the industry in Brazil experienced a growth of 39%. Sales were boosted by the World Cup. In all, were acquired more than nine million sets in the country, with a peak in may, when consumers bought almost two million units. Sales were fairly concentrated in the week before the World Cup. The data were raised by GFK.
It is expected that the segment will grow 9% in Brazilian electronics industry in 2014, compared to last year. If the forecast is confirmed, the revenue will jump to $ 80.8 billion to r $ 88.5 billion. Typically, the first half is responsible for 40% of the revenue of the year and went on to represent 60%.
The sales growth was greatest among the Plasma TVs and 50 or more inches, indicating that consumers gave more importance to price and size than the technical characteristics. This option costs about 35% less than a LED/LCD of the same size. From January to July 2013, Plasma TV sales represented 5% of the market for thin-screen devices in volume. In the same period in 2014, this index has risen to 15%.
Reasons to purchase
Latin America's participation in the global market has been growing year after year: in 2009 represented four percentage points and volume surged to 12 percentage points in 2013. Among the respondents who said they had bought a TV in the past six months, 64% took advantage of a promotion of the World Cup. As reason for the purchase, 40% claimed the need for replacement of outdated equipment and 36% cited as a reason the purchase of an additional TV.
When evaluated sales by regions of Brazil, noted that a greater contribution by volume between January and July 2014, came from the North and Midwest, with growth of 8.2%.