The pillows of Duoflex, bring, from this month, QR Codes printed on the packaging. According to the company, the action aims to expand the information to consumers, cause the interaction between the company and customers, and promote the instant access on the specifications of the products.
According to the "sleep consultant" of Duoflex, Renata Federighi, the code allows users easy access to a video of the product, directly at the points of sales, if consumers want. "In addition to strengthening the relationship and the proximity of the brand, the QR Code will open up a range of possibilities so that the client knows the product quickly, complementary and interactive".
Embalagem Marca - 07/08/2013
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