Dental bleach gel launches closeup

Unilever launches Close Up Diamond Attraction, dental bleaching line that brings the technology named by bluelight. According to Unilever, the product has three times more power teeth bleaching since the first brushing. The formulation of the new line also features silica compound that helps remove stains of external origin and progressively whiter teeth leave with continued use, in addition to containing fluorine and other important components to oral health care.
The Diamond formula Attraction was created in conjunction with a global team of cosmetic dentists, in Brazil, are represented by professionals of Oral Workshop, clinic specializes in aesthetic dentistry.
"The premiunização of the market, the trend in cosmetic care of the teeth and the need of young people by products that differentiate themselves were the main impetus for launching Close Up Diamond Attraction," says Renata Asuncion, marketing manager for Close Up.
With the launch, the brand expands its portfolio, which, in addition to the dental gels, now offers mouthwashes and toothbrushes.