Cacau Show Studies open stores and buy operations outside Brazil

Cacau Show is planning to expand its business to other countries, which can occur through the opening of its own brand stores or through acquisitions of local companies. On the radar are mainly South American countries such as Colombia and Argentina. The idea of internationalization is exciting the founder of Cacau Show, Alexandre Costa, but a limiter for this step has been the difficulty of mapping entrepreneurs considered qualified in neighboring countries to make a network of franchises. From a financial standpoint, the company understands that it has a capital structure with sufficient liquidity to afford to invest out there without the need to resort to loans. Fantastic factory. The cocoa Show recorded revenues of R $3.5 billion in 2018, considering the revenues of the factory and the stores, five times more than in 2009. During this period, the company became the fourth largest franchising network in the country in number of stores, with 2,232 units. The leaders of the franchise segment are, in this order: O Boticário (3,724 units), AM/PM (2,493) and McDonalds (2,289), according to ranking of the Brazilian Franchising Association. (Circe Bonatelli)