Mintel captures decline in consumption of soft drinks

Just at the moment you complete the changing of the guard between PET producers in the country, with the entrance of Mexican and Thai Alpek Indorama in front of two neighboring units the edge of Pernambuco, the nº 1 of superofertado polyester scale in the course of the razor's edge. Scan of the consultancy Mintel shows that the Brazilian soft drink market shrank 4.6% in sales volume in 2017, totaling 11.5 billion liters, and is in danger of swallowing new fall between 5% and 6% this year. Under the Empire of PET, the carbonated beverages, assumes the search, would be giving space for options as more assimilated. In a survey taken the field in February with 1,355 Brazilians, 31% chose more non-alcoholic beverages in place of alcohol in the past 12 months. Of this total, 38% said they were interested in drinks with benefits from natural ingredients; 34% reported that they would like to see more options of drinks without artificial sweeteners; 34% would like more non-alcoholic beverages with returnable packaging and to thicken the jam to the sodas, 28% would appreciate more vegetable drinks options. The study showed that the more non-alcoholic drinks consumed in the last 12 months were, in order, juice, milk, soda, water, flavoured milk drinks, soda, energy drinks, iced tea, flavored water, sports drinks and iced coffee . The research also revealed that 30% of Brazilians are buying more drinks with natural ingredients and 25% less consuming drinks with artificial ingredients, exemplary case of soft drinks. According to Mintel, the industry has invested in the development of packaging. Of the total of releases made by the manufacturers of beverages in the country in 2017, 41% were for products with changes in presentation Other 29% were actually new lines and, as for the other 20%, unprecedented variety of drinks.