Dollar is the ' stone in my shoe ' of retailers

After 3 6% sales downturn of may – due to the stoppage of the truckers, retailers of building materials tries to keep the positive Outlook and intention to grow 8.5 percent this year, with revenues of RS $160 billion. The performance, however, could stumble in high-dollar. "This month of June, we still feel the impact of a fall that we had in May. Also with the pressure of the rising dollar, the estimate is that the price in the products is 6% to 8%, "said the President of the National Association of traders of construction materials (Anamaco), Cláudio Conz. According to him, even with the price increase "caused by the minimum table of shipping and exchange rate fluctuations," the industry should benefit from the stagnant construction and an increase in the number of divorces in the country. "People tend to opt more for reform than Exchange of property. In addition, last year, we had 350,000 divorces in Brazil, "explained Conz.Na vision of professor of Macroeconomics of the Instituto Brasileiro de Mercado de Capitais (Ibmec) André Says, the building material sector" surfed "on the real estate boom that happened in the country between 2008 and 2013. " From that moment, [sector] focused more towards the realization of reforms in real estate ", argued Economist. More restrained, the General Director of the Obramax construction material wholesaler, Michael Rains, says the actual recovery will be after the decision at the polls. "The recovery is slow, there is still real estate stock after 2 and 3 years with many cancellations [jigsaw of real estate contracts]. Depending on the outcome of the election, we will have a resumption of firmer consumer confidence and may lead to a new dynamic in the real estate sector, and consequently for the building industry, "he said. He confirmed, without giving percentages, that the high dollar will impact the price of products such as wires and cables on the raw material, copper. Virtual sales In relation to the percentage of participation of e-commerce sales of the brand Reins explains that currently online shopping represent 2% of the total sold, but which considers the channel more leverage to customers "in particular the professionals and small resellers. " On the other hand, the President of Anamaco says he doesn't see the internet occupying a post damn early in most industry sales, as conventionally these are made by phone or in person. He argues that there are many "variables" on the purchase of construction materials and, therefore, decide for a product only by "the computer screen or cell phone" is not feasible.