AmBev reinforces actions to accelerate sales of beer Brahma Extra

Ambev performs this week two marketing actions with the objective to accelerate sales of specialty beers Brahma Extra. The effort is also part of the company''s strategy to strengthen the brand Brahma, second best-selling brand of Ambev in Brazil, behind the Skol. Brahma Extra lines in Lager, Red Lager and Weiss — were released in 2015 and feature an average growth rate of more than 15% per month, according to Ambev, racking up over 400% growth in two years.
One of the actions was held on Thursday (6/7). Ambev has partnered with UberEats, the food delivery service Uber. Between 12:00 and 4:00 pm, UberEats users that ask for food might ask a beer Brahma Extra and get the kit at home, free of charge. The action thanks to the cities of Sao Paulo, Rio de Janeiro and Belo Horizonte. The kit includes three beers-one of each flavour-and a leaflet with information about the beers and matching tips with dishes. To receive the kit, the user had to fill out a registration in the shop of Brahma Extra, within the UberEats application.
The prediction of Ambev was distributing 30000 kits in this action. Is the first of its kind held by the brewery. "The fact that the Uber be expanding food service today for Rio and Belo Horizonte, Ambev considered that it would be good to take this opportunity to take Brewer''s knowledge for consumers," said Felipe Hatab, marketing manager of Brahma Extra.
Also in the gastronomic area, Ambev organizes, between 2 and 16 July, the Municipal market of Pinheiros, in Sao Paulo, the Overtime. The company has extended the hours of operation of the pine Market on Fridays and Saturdays from 6:00 pm to 10:00 pm. The pine Market will also be open on Sundays-which usually doesn''t happen-to House a gastronomic fair watered the Brahma Extra.
In the second quarter, the investment concentrated in its kept Ambev most popular brands-Skol, Brahma and Antarctica — and in expanding the distribution of beverages in the returnable bottles. Credit Suisse analysts considered in report that the company has improved execution in your supermarkets, in the sale of returnable, which provide better profit margins and arrive at retail at lower prices than the competition.
Ambev has revamped the packaging of Brahma in this year and boosted advertising actions to expand sales of the brand. The company elected to Brahma as more traditional brand, aimed at consumers with more knowledge of beer.