Households without children have spent per capita greater than other households

The size of the families and maturity have impacted the consumption in Brazil. This is one of the main conclusions of the study Winning the Future, presented by Kantar Worldpanel: consumer. According to the survey, which examined 96 categories in April 2016 period to March this year, the young independent (up to 49 years) and mature (over 50 years), the average number of people in the home does not exceed two individuals had higher per capita spending than other households. Are 34% and 41%, respectively, above the average.
Own the second largest per capita income, the young independent, representing 11% of the population between 6 million households, are still forming your heritage and not give up connectivity. Between 25 and 34 years, 74 percent of them have smartphone, of 35 to 44, the rate reaches 62%. Using technology as a tool to simplify their lives, they use the devices for internet browsing, use of social networking and Instant Messaging.
Attentive also to the convenience, indulgence and well-being inside the pantry this portion of the population brings products such as specialty oils and olive oil, beer, antiseptic mouthwash, sunscreen and non-chlorine bleach. At mealtime, going beyond the traditional rice and beans. Brazilians of up to 45 years have included on the menu pizza, chicken fingers, pasta, appetizers, lasagna and sausage. Indulgences are also present in the out-of-home consumption, especially in candies and gum, popcorn ready and sweet biscuit-markets, stalls and snack bars are the channels used.
Already the mature, independent with 50 years or more, according to the Winning the Future, seeking more quality of life and specific products. With homes better equipped than others-70% of them have washing machine and 39%-31%, cars belong to class AB, 92% do not pay rent and 64% live in house with six rooms or more. Although not fully connected, 35% have internet at home, while 29% have cable TV. Supporters of travel and tours, the buyers of this age group are focused on health and wellness products, such as special oils, sweeteners and cream cheese, for example, practical items (instant coffee, non-chlorine bleach) and need (hair dye).

Dealing with health issues, such as control of cholesterol, diabetes and high blood pressure, the healthiness appears present in preference for versions lights, and diets of products like bread, biscuit, cream cheese, yogurt and soda. Facing the purchases as a program and not as an obligation, the independents were 88 times ripe to the point of sale in 2016 (April 2016 to March 2017), against 78 independent young visits, for example. They were only overcome by couples with adult children, who recorded 93 trips. Away from home, the more experienced kept balanced consumption spending more with meals, coconut water and natural juice, for example.