Leuven Take 3D Technology for Beer labels

From now on, the Belgian brewery labels of Piracicaba (SP), gain capabilities of augmented reality (AR). According to the company, the goal is to raise the entertainment category labels and virtual interaction. For this, they created the new Visual identities of beers Golden Ale, Red Ale and IPA, the first beer labels in RA of Brazil. The technology combines image capture with the projection of 3D figures. The prints of the labels, with medieval and legendary figures, come to life when observed by the camera of a smartphone or tablet. To check, consumers must download the application "Beer Belgian AIR".