Trade sales for Valentine''s day should fall 8.5%, says CNC

The sales volume of retail trade in the country must register 8.5% drop on Valentine''s day, compared to the same period in 2015. This is the estimate of the National Commerce Confederation for goods, services and tourism (CNC).
Confirmed the prediction, the year of 2016 will be the worst result for the commemorative date from the beginning of historical research series, initiated in 2004.
"The result would be sales, as well as other dates in 2016 already anchors, significantly short of the performance verified in the same period last year, when the sector showed retraction of 1.1%," analyzed the entity.
Singled out as one of the most important of the retail calendar, the period must move R$ 1.8 billion, which corresponds, according to the CNC, the 3.5% of revenues expected for the entire month of June.
According to the survey, the clothing and accessories segment, flagship of sales in the period, according to the entity, must register a fall in sales of 8.7% compared with the Valentine''s day 2015.
The survey showed still backward in the field of Informatics and communication of 10.5%. Already the stores of personal items and domestic utilities must submit fall of 3.1%, for being "less dependent on credit", analyzed the CNC. Pharmacies and perfumeries must mosrar loss of -0.6%.
"In an attempt to attract the consumer, retailers must continue calling for settlements, offering product lines at prices more attractive, especially in the fields of clothing and items of Informatics and communications," pointed out the entity.