Carlos Wizard brings Taco Bell network to Brazil

The Group of businessman Carlos Wizard Sforza, Malik, closed with the American agreement Yum! Brands, owner of networks Pizza Hut, KFC and Taco Bell, to bring to Brazil the coffee shops of Mexican food Taco Bell. The group will operate in the country as a master franchisee of the brand.
Charles Wizard, group Chairman Sforza, said it will invest 100 million R$ on own resources in the business. The value will be invested mainly in opening stores. The prediction of the Executive is to open 25 units own Taco Bell within four years.
The first point of sale will be opened in August and will be located at the Mall Open Mall in Brascan Itaim, upscale suburb of São Paulo. By the end of the year, the group will open two more units in São Paulo, at avenida Paulista and Shopping Center North. The plan also contemplates the opening of units in São Paulo and Rio de Janeiro.
Wizard said that, in parallel with the opening of stores will offer franchise units. "Depending on the number of acceptance can go to 100 stores in four years," he said. The initial investment in a shop varies from $ 1 million to $ 3 million, depending on the point of sale. The stores will have to 60 to 120 square meters.
The negotiation with the Yum! Brands lasted two years, according to Wizard. "The plan of Yum! Brands was to enter with the Taco Bell network in Brazil from 2018. We made hard work of persuasion of the potential of the Brazilian market to anticipate this investment, "said the Executive.
According to Wizard, despite the current scenario of political turmoil and economic crisis, the fast-food market still moving in the country and has the potential to grow from 10% to 12% per year in sales. According to data of the Cielo, the market gained nominal increase in sales of 4.3% in February and 2 percent in January, compared to the same months of 2015.
The Executive added that the company did a series of tests with consumers in the country to assess the potential for acceptance.
The menu will be 75% equal to the American and the rest of the menu options will be nationalized. The price of the combos will be less than $ 20, and therefore more accessible compared to pizzas and sandwiches sold in other networks. "The most affordable price will encourage expansion in this time of crisis," said Wizard. The Executive has not disclosed revenue forecast for business.
In the global market, Taco Bell has recorded in the first quarter of the year 3% growth in sales, with expansion in same stores (open units for more than one year) of 1% in the period. The Group Yum! Brands ended the quarter with 1% drop in overall revenue to $ 2.16 billion and 8% in the high net income, to $ 391 million.
The Sforza group has concentrated investments in businesses related to health and wellness. A year and a half ago bought the network of natural products green world and last year bought the sporting goods brands Topper and Queen of Sneakers. Wizard said that investment in network doesn''t run away from focus. "Taco Bell has healthier dining options, with vegetables and fresh meat."
In relation to Green World franchise network, the Executive said that sales grow 12 percent this year. The network has 400 shops in the country and the goal is to open 40 more units until the end of the year. So far, were opened 20 stores this year. Wizard provides for raising the network''s recipe in 35% until December, to 540 million R$.