Brazilian search increases for gourmet item

São Paulo-in a move to make more elaborate meals, and closer to the offered in restaurant, Brazilians are turning more attention to gourmet foods.
According to a survey from GfK, 30% of consumers in the country Cook for fun once a week. "This behavior can open business opportunities to broaden the mix of supermarket products with fewer items sought," said the professor of marketing at Universidade Paulista (Unip), Sérgio Long.
Executive''s vision comes in line with the reports of GfK. The study points out that 25% of respondents like to make different foods almost daily. In addition, 38% of ears declare themselves passionate about cooking. "The supermarket owners need to take advantage of this demand for sophisticated products, because they have a higher profit margin," said Long.
Moreover, it signals that this type of product must be well located on the shelves to ensure visibility to consumers. "It also encourages impulse buying, when the consumer buys the item without need, but already thinking of a special recipe." Another important point, according to the analyst, is planning events to introduce own brands or alternatives.
"Consumers with the Pocket tight also want to buy this item type. We need to bring more attention to alternatives, "he, citing still actions on social networks to share recipes, or events within the supermarkets to promote some products.