Akzonobel provides mild expansion in the country this year

The AkzoNobel decorative paints Division designs have slight growth this year, despite the retraction of the economy. Without telling the estimated billing, the new President of the Division, Daniel Campos, Bill that is expected to expand in line with last year. "The timing is complicated in the country, but there are great opportunities. Never waste a crisis, "said the Executive, to the value, in the first interview since he took office in January.
Fields has focused attention on the search for increased value perception of the company paints-the most known trade mark is the Coral-to raise the average ticket, by changing the mix sold. The intention, he said, is to grow above the category. And Suvinil-the competitor Basf-are the main brands of the segment.
Investments in innovation, we tend to focus on the second half of the year, were anticipated for the first half of the year. The offer of new products for the Coral line adds the relaunch of Coralar input tag. Currently, according to Campos, Brazil spends 6.5 R$ per year in Coral, the AkzoNobel aims to raise to $ 10 until 2020. If considered the brazilian population of 200 million and the per capita current disbursement, the paints Division''s revenue is around 1.3 billion R$.
The AkzoNobel decorative paints Division has managed to improve margins, this semester due to the devaluation of the dollar, the price increase and improvement of productivity, according to fields. Margins fell in the second half of 2015, when the American currency has strengthened. Part of the raw materials used in the manufacture of paints is pegged to the dollar. The AkzoNobel search buy inputs as possible from local suppliers.
The company reduced prices in the second half of 2015 and earlier this year. There is expectation that the margins improve as well as increase the participation of items of greater value in the product mix. The AkzoNobel decorative paints unit has 1,200 employees. "We have reduced costs. The crisis force to do more with less, "he says.
Historically, 80% of the sales of the company''s paints are intended for retail and 20% to the builders, slice that has decreased with the decrease of new real estate projects. "There''s a movement important retail stock reduction in the first half," he says. Reform and "redecorating" are the main destinations of these paints.
The importance of Brazil to the Dutch AkzoNobel is maintained, despite the worsening economy, according to the Executive. "With 350 years, the AkzoNobel has the vision that crises come and go," says fields. He points out that it is essential to do what is necessary, in the short term, but long term looking. "Who starts now kicks off before." The AkzoNobel operates more than 80 countries. Considering all AkzoNobel''s business in Brazil, decorative paints account for 45%.