Durable goods price varies in 100% SP

Sao Paulo-a survey conducted by the Procon-SP in order to compare the prices of home appliances in different retailers as consumer reference found that prices can vary by more than 100%, depending on the store.
The Procon SP Foundation, an agency linked to the State Secretariat of Justice and defence of citizenship, that performs cost surveys frequently for products and services with the goal of guiding the consumer.
Held from 18 and 19 October, the research compared the prices of different brands and models of the following categories of products: vacuum cleaners, mixers, air conditioners and air purifiers, irons, stoves, floor, microwave ovens, dishwashers, clothes washers, blenders, multi-purpose mixers (mixers) and refrigerators.
The research found that in October last year the largest price difference was of 114.45 percent for a blender, whose price varied from R$ 69.90 in a supermarket of the East zone of São Paulo, to 149.90, R$ in another supermarket in the West end. The average price for this product was 92.64 R$.
The comparison only items sold in at least three of the establishments visited, totaling 108 items. Carrefour, in the West zone of the city, was presented the largest supply in relation to 108 items surveyed, with 73 items (68%). Then appears Ponto Frio (East Zone) with 68 items (63%), and Magazine Luiza (North Zone) with 61 items (56%).
Lowest Price
In relation to items with prices less than or equal to the average obtained, Extra, in the Centre of the capital, was the largest quantity of products with lower price (34 items). Then appears 100 Stores (North Zone) with 43 of 60 items, and Walmart (South Zone) with 20 of 44 items found. In a statement, the Procon SP clarifies that "the variations and prices observed in the survey refer to the days when search was performed. Therefore, the current values may be different. The Procon SP Foundation informs that the purpose of the research is to clarify the public and that its results cannot be used for advertising purposes ".
The complete survey is available on the website of Procon-SP (www.procon.sp.gov.br). Before purchase, the Agency advises the consumer is trying to the characteristics of the appliance and compare prices.