Kirin invests in Brazil POS Strategies

Beverage maker Kirin Brazil initiated the work of repositioning their brands with strong investment in trade. According to Marcelo Barreto, Director of Shopper Marketing and Trade company, a few activations are being made at the points of sale, but not with the intention of reaching the final consumer because the company works also with activations for the retailer, the food service operator and seller of this bar or restaurant as a waiter, for example. This repositioning of the Kirin Brazil encompasses both its portfolio of beers, such as soft drinks. Click here and check out the full interview.