Natura Offers Platform

The brand presents the cosmetic co-creation platform, representing an evolution of Co-creating Natura. The open innovation program gathers Brazilians who identify themselves with the essence of the company to act collaboratively to construct ideas, concepts and prototypes for innovation. In the new address, users can share ideas in various formats such as videos, pictures and drawings through any internet-connected device. Before, this process was carried out via Facebook and the content was restricted; Today, can be accessed by any Internet user.