Coffee Mug want to maintain results

Amid the economic crisis noticeably faced in Brazil some companies expect to maintain the same 2015 2014 numbers. An example of this is the Coffee Mug, based in Campinas.
100% national, industry, provides for keeping in 2015 the same numbers last year. The Director of the Coffee Mug, Christmas Malik, reported that the company sold 3.16 million pounds of coffee in 2014, with a turnover of r $ 35,56 million. In the marketing of coffee in 2014, the increase was 2.4% compared to 2013 and turnover rose by 8.31 percent over the same period.
Second Christmas Malik, the segment of equipment rental and service company was the major highlight of 2014, representing a turnover of r $ 382,12 thousand, 56.39% growth over the previous year. "For 2015, our expectation is that this thread presents 50% expansion in your billing, that because of their potential within the company's business," he explained.
Christmas Malik said the leasing of espresso machines, superautomáticas professionals and multibebidas (vending) has awakened growing interest of different market segments, such as companies, cafes, restaurants, doctors ' offices, clinics and schools, among others. The total number of rented equipment came to 212. He explains that the Canecão offers leasing, permanent technical assistance, including weekend shifts and the Coffee Mug Espresso Gourmet and inputs with special prices. "We assess that this rental segment of coffee machines is expanding, the practicality and also by demand from consumers, who want a coffee with quality grain, resulting in a high standard. Our system is the best cost-benefit of the market, raised against the competition, "says the Director.
The company has headquarters in Campinas and branches in Lins and Praia Grande. The branch of Lins meets also the regions of Bauru, Araçatuba, São José do Rio Preto and the Praia Grande, covers the regions of Vale do Ribeira, Santos and South coast. The Canecão products can be found in virtually every State.
In the ranking of the 100 biggest Brazilian coffee industries associated with the Coffee Industry Association (Abic), the Coffee Mug occupies the 17th position. Climbed five positions in the ranking last year. The Canecão is directed by households Abud and Malik. In its operations in Campinas and at branch offices in the cities of Lins and Praia Grande, the company has a total of 159 employees.