New packaging MCCAIN

The manufacturer of frozen pre-cooked potatoes introduced the new packaging of entire line, plus a new positioning: "McCain, Naturally Hot". McCain currently has a portfolio composed of seven products. They are: Traditional Stick Potato (on the packages of 400 g, 720g and 1, 5 kg); Stick to oven (720g); Homemade (720g), Thin (1 kg), Rondelles (1 kg), Noisettes (500 g) and Smiles (600 g).