Itambé launches Zero Greek and desserts

Healthy and yummy, the yogurt is rich in nutrients and should be part of the daily diet, in all stages of life. Therefore, to further offer a complete portfolio of dairy food choices to consumers, the Itambé complements the line of Greek yogurt and brings to the gondolas zero versions and desserts. Chilled products of Itambé can be found in the Southeast and Midwest, and in the State of Bahia.
With just 37 calories per jar – with the lowest caloric value of market–, Itambé Greek Zero is found at the points of sale in tray consisting of six pots, in the flavors strawberry, lemon and passion fruit. With 0% sugar and fat, Itambé Greek Zero is high in protein.
The line Greek Desserts, novelty Itambé unprecedented in the segment, transforms the creaminess of the product in a delicious dessert to be consumed at any time of the day. The tray is composed of three unique flavors: red berry cheesecake, key lime pie and passion fruit mousse.
"We are following closely the development of the market of yoghurts. So, we always care to anticipate all the trends of this segment. A good example of this is the Greek ", explains Martin Itambé Ibrahim, General Manager of marketing at Itambé. "We dedicate a large part of investments to offer a complete mix of yogurt to our consumers," she adds.
With the releases, the complete line of Itambé Greek is composed by: Integral versions, Zero and desserts.