The Perfetti Van Melle expands its products more accessible strategy focused on middle-class consumers and strengthens throughout the country the Mentos In your measurement, with the launch of the flavors Strawberry Sour and Rainbow. The novelty, that already counted with Fruit and Mint versions, has packing with 10 units and will reach the consumer at a price of $ 1.00. This is the first line of the brand stamp on the package price. The new Mentos in your measure is the bet of the brand to enter the line of bullets in the strategy of offering different formats to small retail.
Giro News - 02/06/2014
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