"Pillow" that stand is new coffee Bom Jesus

The Melitta coffee options expands Bom Jesus with a new model of packaging: a plastic bag of flat base, able to stand. Containing 500 grams of ground roasted coffee in the traditional version, the product will be directed to the interior of São Paulo.
The Café Bom Jesus is predominantly offered in vacuum packaging, parallelepiped format. According to Audrey Novi, product manager of Melitta, the new guise search flexible pillow type to allude pack ("pad"), historical popularity in the State of São Paulo. "People used to buying coffee roasted and freshly ground, packed in sachets ' squishy '", says the Executive. "We want to rescue this tradition, because the consumer likes to feel the softness when handling the product."
In addition to the ability to stand upright, to bring packing layout with images that seek to highlight the warm side (a family at breakfast, for example) and the new signature: "strong and yummy. Your good coffee every day ". The graphic design is signed by the Agency Combined.
The plastic bag is produced by flexible packaging Diadema.