The Halls launched a new flavour in its portfolio of bullets, silver in color packaging. The novelty has intensity "Power 5 of refreshment", the highest brand standards, resembling the black version. Recently, the company has brought other innovations for the category, all geared to fruity flavors, with options like Strawberry and grape green. The company also invested in the creation of new variants as Soft and Halls Halls XS.
Mundo do Marketing - 22/04/2014
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