Bic launches new disposable Shaver

Precursor in the segment of disposable razors and shavers's second largest company in the world, Bic expands its presence in the segment and launches the BIC 3, present in two versions, Acqua and Intensity. The company that democratized shaving with the production of the first disposable equipment on the world market (BIC Sensitive), currently has an annual production of three billion blades. "We are always attentive to the needs of our consumer market opportunities. Through research, we identified that the mid-tier of disposable shavers had a gap and we took advantage of this to launch this new razor, which delivers more than the competition for the same price, "explains Emerson Cation, Director of marketing for BIC Brazil. The BIC is available in 3 models Acqua (blue) and Intensity (black), in packages of two units.