Margarine Adorita introduces new visual identity

The margarine Adorita, part of the portfolio of M white, features new visual identity. The logo and the packaging of versions of 250 g and 500 g were recast with bright colors and playful elements that convey movement and joy to attract even more consumers ' attention at the points of sale.
To make this transformation, the brand has done research in the States of Ceará and Bahia with the goal of finding out what makes the breakfast of consumers. We interviewed women of new middle class with high purchasing power of decision, between 20 and 70 years, housewives, maids, school teachers, Office assistants and students. The result showed that margarine is a faithful companion of Brazilian homes and that the brand Margarine Adorita goes back to happy times with family during meals.
Advertising campaign according to the survey results, the brand still has developed campaign with the slogan "Adorita. The more fun out of life ". The advertisements emphasize what consumers more associated the brand: the joy of the child and the family, have free time to enjoy with the kids, enjoy leisure time and games to the sound of the soundtrack for the day. in this way, the brand is positioned as the margarine is made for those looking for pleasant moments beside the one you love.
Bucket of 3 kg and 15 kg
Adorita margarine also reformulated the packages of 3 kg and 15 kg, both intended for food service. Ideal for making cakes, pies, cookies, pretzels and creams and sauces.