Telefonica launches smartphone with Firefox in Brazil

The first phones with Firefox the operating system (open platform like Android) should hit stores in the second half of this year. The novelty is the result of a partnership between Telefónica and Mozilla. "The Brazilian consumer's desire is to have a smartphone, which still is difficult for some people. So, we want to offer an attractive price for the devices, which are to be released later this year ", says Antonio Carlos Valente, President of Telefónica, at a news conference on the second day of the Campus Party.
Without specifying the value and which company will manufacture the product in Brazil, Valente says that the product will only be available in stores from alive, but for being an open platform, the market should gradually adopt the novelty.
Mobile phones were designed by the Spanish company Geeksphone and about 170 units are circling the Campus Party. The participants (participants) can participate in a contest in which the challenge is the development of solutions and applications to the new platform. The company's goal with the game is to create an ecosystem for the arrival of the apparatus on the market.
The special attention that Telefónica is giving to those of smartphones comes on the heels of the popularization of 3 g, which changes the client profile, once the demand, before concentrated in voice service now turns to the data.
"This is a process that is happening in all markets of the world. We hope that this year the data traffic grow so robust, "says Valente.
Entertainment
Eyeing the market for handsets, Telefónica directs efforts also to the segment of entertainment with Live Play, series channel and movies released late last year, to be watched on phones and tablets. "We have contracts with major studios and now offer a diverse programming. The idea to increase the domestic content grid, once the production must explode, with the unfolding of 12,485, "says law.
Such a law came into force at the beginning of December 2012 and allowed utilities to use their telephone networks to provide pay-TV services and, at the same time imposed a minimum quota of content produced in Brazil in the lineup. The films, series and documentaries will have to have three and a half hours a week of prime-time Brazilian programs.
Telefónica sponsors the sixth edition of the Campus Party Brazil, which has as its theme the entrepreneurship.