quarta-feira, 30 de janeiro, 2013

Armani opens store in Paris just for women

The designer Giorgio Armani opened his second boutique in Paris, this time in the Avenue Montaigne. The address is, perhaps, the more France fashionista-and the world. Originally called "Alley of Widows" (allée des Veuves, in French), the street has transformed the sorrow in smiles of joy for wealthiest women around the world.
The novelty is that the store Avenue Montaigne is dedicated exclusively to the female audience. The new point of sale has 450 square meters divided on two floors. Indoor decoration conveys the essence of chic and clean brand and includes precious materials like Onyx Persian.
The store will occupy the space that was the brand Ungaro, which has a special significance for the Italian. Giorgio Armani was developer of the legendary fashion designer Emmanuel Ungaro for over 30 years.
The store will have all articles of the current designer collections, including fashion prêt a porter, calçacos, handbags and other accessories. Everything, of course, fatto in Italia. The Armani Group has expanded its operations in Paris-behind the pockets of Asian tourists. Last year, the company opened a unit of Emporio Armani on Rue Saint-Honoré, with the complete catalogue of the second brand.
In addition to Armani, another fashion label opened the doors of a new unit in Paris. The sexagenarian French brand opened a boutique next Emporio Armani.
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