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AmBev takes space of competitors in mixed alcoholic drinks
6/1/2017 -
Most manufacturers of alcoholic beverages mixed (join distillate or beer to juices, teas and sodas) lost sales for Ambev, owner of Skol Beats, in 2016. The brewery has tripled your market share in a year and surpassed, for the first time, the contestant Smirnoff Ice, owned by Diageo, taking the lead.
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Diageo registers high in profit and revenue
1/30/2017 -
The British beverage maker Diageo-owner of brands such as Smirnoff, Guinness and Johnnie Walker-surged to 7.7% in net profit in the fiscal first half ended in December 2016, compared to the same range of the previous year, coming in at 1.51 billion pounds ($ 1.9 billion).
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PET debut in vodka Sobieski
1/11/2017 -
The news reflects a goal for plastic, but hides a track for marketing on a knife edge. Wind power in Europe with several plants in the East of the continent, the German Greiner Packaging announces the delivery of 1.75 liter bottle in PET for bottling of vodka Sobieski.
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Smirnoff presents first distilled in packaging solutions of Brazil
12/20/2016 -
Smirnoff vodka, Diageo, has prepared a major release for this end of year. Smirnoff vodka mixed with juice brings X 1 and is dedicated to those who want practicality — not spending time to prepare your drink. The product was developed from research with Brazilian consumer thinking "heats up", fastest-growing consumption at home. The launch has three different flavors: Triple Citrus, Strawberry Lime and Brazilian Berry.
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American company put in bottle might be inclined to help shed the contents
11/17/2016 -
Small distillery of Colorado, in the United States, the Rocker Spirits just launched drinks such as whiskey, rum and vodka in a glass bottle of intriguing figure. The packaging displays a rectangular base of irregular height, in which the right side higher makes the rest of the set, rounded contours, lean to the left.
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Vodka and Rum on high against the Market
10/20/2016 -
Due to the economic situation of the country, the market of alcoholic beverages has been showing a retraction in the year of 4.4% by volume of sales, according to Nielsen. Nevertheless, two categories can go against the tide: the rum and vodka. The fall of cachaça is 11 times less than the total basket of alcoholic Nielsen (-0.4%) and vodka 4 times ( -2.1%). The vodka category stood out in the small retail and grew 16.2%, while that of cachaça excelled in Supermarkets (10.5%). And this helped re
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Vodka Vorus Verallia in the search for bottle uses market differentiator
9/14/2016 -
The decades-long partnership between the Salton Winery and the Verallia wins another chapter. In the new vodka Vorus, the winery has bet on trust established over the years with the Verallia for the creation of a single package, able to highlight premium profile of the drink.
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Manufacturer of distillates have 7% lower profit in the first fiscal quarter
9/1/2016 -
The American manufacturer of distillates Brown-Forman, owner of Jack Daniel''s whiskey, ended the first fiscal quarter, ended July 31, with net income of $ 144,000,000, 7% drop compared to the same range as the previous year.
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Gin, rum and vodka flavored premium surprise in sales
7/14/2016 -
The annual sales volume of gin 20% advanced in the last four years in any market. From January to June this year, the flavored rum 60% by volume grew only in food retail. The retraction exists, but Alexander Martinez, National Sales Director of Diageo, remember she has focused on bars and restaurants. After all, people have been more at home.
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Campari unveils new packaging for its brand of vodka
7/13/2016 -
As part of its global actions and targeted alignment for a premium positioning, SKYY Vodka presents a new version of his famous cobalt blue bottle.
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Distillate market shrinks and high income search
7/7/2016 -
The deepening of the economic crisis affected as a whole the distillates market. Categories which still grew last year, like vodka and tequila, presented a retraction in sales in the first months of 2016. Threads with lower prices, such as rum, also shrank.
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Increase sales of luxury spirits
4/27/2016 -
The luxury drinks market grows in Brazil, particularly in distillates. Growth, even in a recessionary economy, due to a number of factors: traditional lovers of this type of drink reduced the number of trips abroad and began to buy in the country; the demand in the State of São Paulo and in the Midwest, where agribusiness is going well, is heated; and the public who frequents bars and restaurants are more willing to try drinks made with vodka, rum and Gin.
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