Survey says 70% of Brazilians do not use sunscreen every day and 80% don't kn...
1/22/2018 -
Despite the need to fotoproteção be subject in the media, the number of Brazilians who don't apply sunscreen daily has increased dramatically this 2014 and already reaches almost 3/4 of the population, according to research led by a consultant and researcher in Cosmetology Lucas Paul, pharmaceutical and Scientific Director of the Institute of Cosmetology and Skin Sciences.
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O Boticário maintains leadership in higher ranking franchises
1/15/2018 -
SAO PAULO-the network O Boticário kept in 2017 the lead in the ranking "50 greatest franchises", drawn up by the Brazilian Franchising Association (ABF). Despite the first place, the network opened 32 new stores just last year, closing with 3,762 units in operation.
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O Boticário Bet in New Store format
12/8/2017 -
The store specializes in cosmetic O Boticário presented this Tuesday (05), your new store format.
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L ' Oréal will close Factory in Rio de Janeiro
8/28/2017 -
The cosmetics manufacturer L'oreal Brazil reported, on Wednesday (23), the closure of your factory in Pavuna, North of the River, at the end of 2018.
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Natura negotiates purchase of The Body Shop cosmetics network
6/9/2017 -
SÃO PAULO-Natura intends to purchase 100% of the shares of The Body Shop International and your group of subsidiaries, with closing of the operation in 2017. The binding offer was presented to the L '' Óreal in Paris and consider the value, enterprise value of €1 billion.
According to a note sent to the press, the integration will take the group to a consolidated turnover of Natura R $11.5 billion, 17000 employees, 3200 shops and a portfolio of over 2000 products, in addition to 1.8 million i
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Sundown encourages the use of sunscreen in all seasons
3/22/2017 -
With the campaign "love and sun protection Sun", signed by DM9DDB and strategic action in points of sale coordinated by Aktuellmix, Johnson & Johnson wants to enable the use of sunscreens not only in summer. The idea is to encourage a routine at all times of the year and not just in the summer. According to the eec tive Director José Cirilo, marketing director of the multinational, the effects of radiation must be inhibited in''ve missed outon the winter and spring. "We are at the beginning of t
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CADE approves L''oreal purchase of trademarks of Valeant
2/10/2017 -
The Administrative Council for economic Defense (Cade) approved without restrictions the acquisition by L''oreal USA, of assets related to skin care, Acne don''t brands Free and Ambi-currently held by Valeant Pharmaceuticals International. The decision was published on Thursday in the "Official Gazette" (GIVE).
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Who said, berenice? Announces internationalization of brand
12/1/2016 -
The who said, berenice? makeup shop O Boticário Group announced the opening of three stores in Portugal. "We are proud to represent Brazil in Europe and take the position of who said, berenice? the Portuguese consumers, "says, by way of note, the Director of the brand, Juliana Fava.
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Coppertone sunscreen creates specific to tattoos
11/23/2016 -
The Coppertone presents to the market a line of sunscreen to protect from the effects of Sun tattoos. The new product combines physical and chemical barriers, protecting and moisturizing the skin to minimize the effects of incidence of solar rays, like fade
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L''Oreal wants to produce kit to grow hair
9/29/2016 -
Does the wigs, hair transplants and bizarre hairstyles to cover baldness in the past? In the latest advancement in battle against baldness, the French beauty group L''oreal wants to develop a hair-growing kit that uses a special bioimpressora to create hair follicles alive
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Apothecary honors stepfathers in father''s day campaign
7/26/2016 -
O Boticário decided to honor the stepfathers in its campaign for fathers day this year. The propaganda "is not my father", created by the Agency AlmapBBDO, shows several moments of 1 1 relationship between stepdaughter and stepfather, from the first meeting until the conflicts of adolescence.
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Atelier will be part of the portfolio of luxury brands of l '' Oréal
7/1/2016 -
The L '' oréal announced yesterday (30) the purchase of the French brand Atelier Cologne, specialized in the production and sale of luxury perfumes in segmented stores and in more than 40 countries.
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